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On Running Makes a Mark in U.S. Lifestyle Market

The number-one running shoe brand in Switzerland is making major strides in the American market.
It currently ranks within the top 10 in terms of sales in the U.S. and has its sights on breaking into the top five within the next 12 to 24 months.
More than 5 million runners in 50 countries are now wearing the shoes with the distinct logo and patented CloudTec sole. The shoes have become commonplace at road races and triathlons around the country, but they’re also being embraced by a customer who is more likely to walk through a festival than break the tape at an Ironman.
On was founded in 2010 by former professional triathlete Olivier Bernhard who approached his friends David Allemann and Caspar Coppetti about reengineering a running shoe to create a different sort of running sensation. The concept he was seeking was a cushioned landing and explosive take-off, or what they describe as “running on clouds.”

On founders Casper Coppetti, David Allemann and Olivier Bernhard.

The first prototype won the ISPO Brandnew Award and that summer, the first shoes hit store shelves.
Today, the Zurich-based brand is carried at over 3,500 running specialty stores in the U.S., Europe, Japan, China, Australia, Vietnam and Brazil.
Allemann said

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Via:: https://wwd.com/fashion-news/activewear/on-running-makes-a-mark-in-u-s-lifestyle-market-1203055044/