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Demna Gvasalia on Appropriation, ‘Ugly’ Sneakers and the Curse of Pre-collections

Demna Gvasalia loves ugly sneakers. He’s sanguine that so many brands have copied the ones he did for Balenciaga. But he’s full of anger at the world, which he vents on the Vetements runway.
Wrong, wrong, wrong. It seems the designer is as prone to being misunderstood as he is for spawning trends.
In a wide-ranging interview, Gvasalia cleared the air on a number of misconceptions about his design process, confessed to reading “The Power of Now” daily, articulated the thinking behind Balenciaga’s unconventional Instagram account, and also let slip he’s had it with pre-collections, and all-night partying.
Oh, and the designer who initially made waves by draining collections of seasonal themes and narratives, simply drawing up lists of garments before embarking on a new collection, is now getting in touch with his cinematic side and eager to tell stories on the runway.
“If I wasn’t making clothes, I’d probably be making movies,” he said over a plate of perfectly piled French string beans at Caviar Kaspia in Paris, his lanky frame shrouded in a roomy black Vetements hoodie with an arm patch reading “One size fits most.” “We work kind of like in a movie, dressing this cast, this community of Balenciaga people.”

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Via:: https://wwd.com/fashion-news/fashion-features/demna-gvasalia-talks-appropriation-ugly-sneakers-and-the-curse-of-pre-collections-1203001305/