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Rokh’s Paris Fashion Week Debut Signals Ambitious Future

LONDON — When he founded Rokh in 2016, London-based designer Rok Hwang wanted to experiment with the construction of garments and propose new silhouettes.
While his fashion might be cool and of-the-moment — think oversize shirts with extra-large cuffs, deconstructed trench coats and fluid dresses — Hwang has chosen to take the more traditional, and at times more challenging, route to brand-building. He offers ready-to-wear and handbags, he is committed to a wholesale strategy and to building long-term relationships with luxury European manufacturers.
He favors traditional show formats, too, which is why he’s making his runway debut at Paris Fashion Week, having amassed a growing network of 120 retail partners, including Net-a-porter. (See review this page.)
“It’s been a personal dream to show in Paris. I also wanted to give the option to the brand to have international exposure and to pass on the message that we are now more established,” Hwang said in an interview.
In an interview last week, he was unequivocal about his ambition to build a full-fledged design house. He’s set the bar high, having cut his teeth at the likes of Celine, Louis Vuitton and Chloé. He credits his time at Celine under Phoebe Philo as a particular influence.

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Via:: https://wwd.com/fashion-news/fashion-features/rokh-paris-fashion-week-debut-rok-hwang-1203045008/