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EXCLUSIVE: 24 Sèvres to Launch Capsule With LVMH Prize Finalists

PARIS — Online retailer 24 Sèvres is celebrating this year’s edition of the LVMH Prize for Young Designers by distributing a capsule collection of outfits designed by the eight finalists in June, to be followed by a selection of pieces from the winner’s collection in the fall.
The global luxury web site owned by LVMH Moët Hennessy Louis Vuitton has been expanding the scope of its collaborations as online retailers seek to stand out in a crowded landscape by offering exclusive products.
The LVMH Prize finalists will be selected by a committee of experts during a showroom event at the luxury giant’s headquarters on March 1 and 2 during Paris Fashion Week.
The capsule is scheduled to go on sale online in early June, to coincide with the prize-giving ceremony where a jury — made up of designers including Nicolas Ghesquière, Maria Grazia Chiuri and Marc Jacobs — will designate the winner.
Eric Goguey, chief executive officer of 24 Sèvres, said the initiative was in line with the site’s ambition to provide a highly curated offering with a Parisian perspective. “As a digital site, we are very much in tune with the fast pace of young designers, who are themselves often very connected,” he

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Via:: https://wwd.com/fashion-news/designer-luxury/exclusive-24-sevres-to-launch-capsule-with-lvmh-prize-finalists-1203044989/