Paul Andrew may have started out as a footwear designer, but in his current job at Ferragamo, it’s becoming less and less of the entire story — especially after the announcement of a promotion on Thursday, making Andrew the creative director of the entire brand.
At Ferragamo’s fall ‘19 show in Milan on Saturday, Andrew again demonstrated his formula of reworking footwear from the archives while doubling down on leather-based ready-to-wear. “I think that we should own leather clothing,” Andrew told FN backstage after the show. “Ready-to-wear is a huge opportunity for the brand. Now doing the shows, which I hope people like, we are seeing great response in the stores, and the hope is really to increase the business there.”
A leather jumpsuit at Salvatore Ferragamo fall ’19.
Changing the retail experience is one of the top priorities in his new, more overarching role for Ferragamo. “We are going to really consolidate things,” said Andrew. “The idea is that you’ll walk into Ferragamo stores or go onto our website and see a very clear, complete vision of the brand.” While the designer did not have any specific examples of how that experience will change, he did say that it will