“I’m evolving in a way. Three years ago, I would never think of doing boots or platforms,” said Giuliano Calza, the designer behind GCDS, which will hold its fall ’19 runway show this evening at Milan Fashion Week.
The designer — who founded GCDS, an acronym for God Can’t Destroy Streetwear, in 2015 with his brother Giordano — has rapidly built the brand in the past four years. Now he’s looking to make shoes a bigger part of the business, while evolving his overall vision for the company.
“Streetwear is here to stay because people are not going to back to suits. Even if that’s the next sartorial trend, there are too many consumers out there who want easy things to wear every day,” Calza said. “There’s going to be a new woman and a new man. It’s going to be more organic in a way.
Patent logo platforms from GCDS.
The collection’s fall ’19 women’s shoes include patent boots, statement platforms engraved with the GCDS logo, chunky sneakers and over-the-top feather-embellished slides.
Calza’s goal for the shoe collection is to keep it accessibly-priced — average prices are about 350 euros or $400 — without sacrificing quality. “I remember myself being a kid and thinking