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Tissot Aims for Growth in the U.S.

Tissot was one of the Swatch Group’s many brands to set up residence in New York for the early portion of New York Fashion Week. Swatch isn’t participating in this year’s Baselworld show and sent many of its brands to Manhattan in lieu of presenting at the Swiss expo.
Tissot, in particular, had a mission while in New York — to boost brand awareness and increase sales in the U.S. market.
Global president François Thiébaud told WWD, “The U.S. market is unfortunately not our first market, it is a market that should become one of the best.” The Asia-Pacific region, led by sales in China, is Tissot’s largest market. Europe holds its second biggest consumer base.
Four years ago, Tissot signed an agreement with the NBA to become the league’s official watch provider and timekeeper. Thiébaud said this has helped grow brand awareness in the U.S. — contributing to double-digit regional sales increases over the last two to three years.
“Out of 25 million Swiss watch exports, Tissot is exporting more than four million. This is why we have to do something. We are number one in many, many markets and not here, so we have to correct that,” Thiébaud said.
The brand’s watches typically

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Via:: https://wwd.com/accessories-news/watches/tissot-aims-for-growth-in-the-u-s-1203042503/