MILAN — Milan’s arty Brera district resonates with Pomellato in more ways than one.
To wit, the Italian jewelry firm, controlled by Kering, is unveiling a new collection called Brera during Milan Fashion Week, which will be available starting in May.
“The collection pays homage to the history of the brand, which began in Milan’s Brera district where founder Pino Rabolini met with artists, photographers and intellectuals, often at the storied Bar Jamaica,” said Vincenzo Castaldo, creative director of Pomellato. “It was an alternative and avant-garde context of experimentation.”
The late Rabolini, who hailed from a family of goldsmiths, founded Pomellato in 1967, and, inspired by Pierre Cardin and the arrival of ready-to-wear in the Sixties, he thought he could apply the same concept to jewelry.
In another nod to the brand’s history, Castaldo turned to one of Pomellato’s symbolic motifs, the chain, revisiting it in a modern way and a much lighter weight.
Pomellato’s Brera earrings in rose gold with diamonds.
“Since its inception, Pomellato has reinterpreted and innovated its bold, sassy chains through its goldsmiths’ savoir-faire,” said chief executive officer Sabina Belli. “Today with Brera, the iconic gourmette chain transforms itself into whisper-thin gold bracelets, rings and chains that are like a second skin.…The