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Coffee & Clothes Serves Up a Menu of Promos

Every artist has a medium. Ryan Glick’s just happens to be the foam on a caffe latte.
Glick in 2014 launched Coffee ‘n Clothes as an Instagram account. It’s since grown into a marketing firm whose caffeinated activations bring a jolt of energy to fashion and lifestyle brands’ events.
“When I moved to New York, I was into coffee bars, and I love fashion,” Glick said, explaining the connection between beans and seams. “Coffee ‘n Clothes took off as a hashtag. It started out as a side project. Now, brands hire us on both coasts.”
Coffee ‘n Clothes is starting a weekend gig at Joe’s Jeans’ location in Manhattan’s SoHo, where blue lattes in denim cups will be poured through April. During the recent New York Fashion Week, Coffee ‘n Clothes took over the cafe at Marc Jacobs’ Madison Avenue flagship and handed out matcha and charcoal lattes with the designer’s logo writ on the foam.
“We used our designer lattes and help drive traffic to the store,” Glick said. “Marc Jacobs also used our influencer network to promote the space throughout the week.”
The company has mastered latte logos from Supreme’s red-and-white moniker to Nike’s Cortez sneaker, a white shoe with a red swoosh

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Via:: https://wwd.com/fashion-news/fashion-scoops/coffee-clothes-serves-up-a-menu-of-promos-1203000960/