Jack Rogers is hitting the refresh button. Under new CEO Lydia Park Luis, who took the helm last May, the company is preparing a complete overhaul.
Park Luis told FN, “We aren’t walking away from our roots. We want to maintain the customers that we have. It’s 57 percent millennial. The story and our ethos is powerful. It’s all about sisterhood, so we are framing that and taking what Jack Rogers has been into the future.”
To start, the label launched a new e-commerce website this month to help with its brand message and give a boost to its direct-to-consumer sales. Park Luis said the company will continue its wholesale operations, “but now [it’s important] to get the message out there. That is why [we had to] replatform the website. That’s the flagship store.”
Jack Rogers flat sandal.
CREDIT: Courtesy of brand
Park Luis added that Jack Rogers will also utilize its online platform to develop a closer connection to its female community, specifically by offering a customization service on its site. Whether it’s for a bridesmaid party or gifts for family or friends, customers will to be able to purchase multiple orders of personalized shoes in different sizes with one click.
And the sisterhood