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Osklen Founder Oskar Metsavaht Talks Sustainability

To simplify shopping for green-minded consumers, the Osklen company has introduced e-commerce.
The company’s founder, Oskar Metsavaht, has been championing sustainability for years, having developed environmentally friendly practices and products, including a few sourced from the Amazon Forest. The company also consults with other brands to help them improve their environmentalism.
The ramped-up digital focus is partially due to management changes that were put in place at the end of last year. At that time, the Alpargatas Group, which owns 60 percent of Osklen with Metsavaht owning the other 40 percent, named Robert Funari, a member of the parent company’s board of directors, as chief executive officer. The parent company also owns the Brazilian footwear and accessories label Havaianas.
To try to gain more shoppers, Osklen will be expanding its sustainable basics collection and more accessories and shoes made from eco-friendly materials from the Amazon Forest, Metsavaht said. “The project to relaunch e-commerce is set for March and the Osklen headquarters will move to Los Angeles to be based with Havaianas,” said Metsavaht, adding that the company will maintain its New York office in SoHo.
“It’s very difficult to position our brand coming from South America because it is not the center of the

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Via:: https://wwd.com/fashion-news/fashion-scoops/osklen-founder-oskar-metsavaht-talks-sustainability-1203043303/