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ThirdLove Launches More Sizes

ThirdLove is growing its size range.
To double down on its inclusive messaging, the online bra brand, which was founded by Heidi Zak, will introduce 27 new sizes in four styles. This follows the introduction of 24 new sizes in its 24/7 Perfect Coverage bra that quickly sold out last June. Zak said prior to that launch, there were 1.3 million women on the waitlist for these sizes.
“The mission of ThirdLove has always been about being as inclusive as we can be and executing on that,” said Zak. “We had double-D size when we launched and we’ve had the ability to take on more sizes and invest in that. I believe we should try to have a bra for every women. We aren’t there yet, but we are getting closer and closer.”
For this launch, ThirdLove is extending its offering by 27 sizes — smaller and larger — for the 24/7 Perfect Coverage bra in addition to five more styles including the T-shirt bra, the cotton T-shirt bra, the Everyday lace T-shirt bra, the lace back T-shirt bra and the lace balconette bra. ThirdLove now has 78 sizes with bands ranging from 30 inches to 48 inches and cups AA to I.

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Via:: https://wwd.com/fashion-news/intimates/thirdlove-launches-more-sizes-1203012872/