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Germany’s Amor Jewelry Enters the U.S.

Amor, with its range of sterling silver and gold jewelry designed and moderately priced to sell at a high rate of volume, has begun making inroads into the U.S.
The 40-year-old, vertically integrated jewelry brand based in Obertshausen, Germany, is widely distributed in Europe, and in Canada, at 84 Hudson’s Bay locations. Last fall Amor started selling in the U.S. at Lord & Taylor, which has six stores carrying the line. Lord & Taylor and Hudson’s Bay are part of Hudson’s Bay Co. Amor also sells at certain locations of Gift-ology, the gift shop chain owned by Hannoush Jewelers.
“Gold and silver, glittering gemstones, fantastic pearls — genuine jewelry is our passion,” Lovro Mandac, chairman of Amor and former chief executive officer of the Galeria Kaufhof department store chain, told WWD. “The design of the range is classic, yet still modern and fashionable.”
By the end of the first quarter of 2019, Mandac sees 13 to 15 stores selling Amor in the U.S.
According to Mandac, 8 million pieces of Amor jewelry are sold annually, with “infinity” silver rose gold-plated zirconia white stud earrings and “tree of life” rose gold necklaces, priced in the $30 to $40 range, among the bestsellers, as listed on

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Via:: https://wwd.com/accessories-news/jewelry/germanys-amor-jewelry-enters-the-u-s-1202973338/