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Cos creative director Karin Gustafsson: 'There's nothing unique about taking inspiration from art'

By As told to Leah Harper

The Scandi brand has become a byword for a sophisticated, smart way of dressing. Here its creative director explains why she looks to art for inspiration

• Read more from the spring/summer 2019 edition of The Fashion, our biannual fashion supplement

The synergy between art and fashion has always been strong, and it has been part of the Cos universe since the very beginning. For me, art and design offer an interesting take on what is “of the moment”. Often the process of inspiration and refinement begins and ends with cues from the interesting ways in which artists distil form, colour and light down to their essence.

People who wear Cos have a shared aesthetic sensibility, and that is something that really inspires and intrigues us as a brand. As creative director, before each season, I take time to research art communities and look at the shows to come. With our creative team, I gather ideas from looking at artists’ work, mixed maybe with a new designer or building, and we shape the concept.

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Via:: https://www.theguardian.com/fashion/2019/feb/20/cos-creative-director-karin-gustafsson