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Sportmax, Marcolin Ink Five-Year Eyewear License

MILAN — Max Mara’s sister label Sportmax has signed a five-year licensing agreement with Italian eyewear manufacturer Marcolin for the development, production and global distribution of the brand’s eyewear collections. The deal — which was signed in January — runs to Dec. 31, 2023.
“We are enthusiastic to work with Marcolin Group and we believe this deal encompasses a strategic value in the development of the Sportmax label.…We are confident that the partnership with Marcolin will secure a global increase of the eyewear collection, in keeping with the Sportmax values,” Luigi Maramotti, vice president of the board at Max Mara Fashion Group, said in a statement.
“We are firmly convinced that Marcolin Group will be able to craft an innovative and high-tech eyewear collection, celebrating the know-how of Made in Italy,” Andrea Simonazzi, a Max Mara Group spokesman, told WWD.
The first collection will bow for spring and the first designs, encompassing optical frames and sunglasses, will be unveiled at the upcoming edition of eyewear trade show Mido, running Feb. 23 to 25 in Milan. A selection of four styles will reach Sportmax flagships, as well as a number of select opticians in Italy, France and the U.K., in April.
Max Mara Group and Marcolin

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Via:: https://wwd.com/accessories-news/eyewear/sportmax-marcolin-ink-five-year-eyewear-license-1203032960/