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EXCLUSIVE: Luciano Benetton, Jean-Charles de Castelbajac on First Milan Runway Show, Brand’s Future

MILAN — Jean-Charles de Castelbajac may very well be the only designer that dressed a saint. Pope John Paul II in 1997 wore a rainbow-striped cassock for World Youth Day designed by de Castelbajac, who also created equally colorful liturgical vestments and T-shirts for 5,500 members of the Catholic church and young kids attending the event.
“That experience changed my life — color as the cement of faith, of hope and democracy,” said de Castelbajac on Monday at the United Colors of Benetton showroom in Milan, ahead of the brand’s first runway show to be held in the city this evening, which he called “Rainbow Machine.”
“I chose this name because I never saw such collective strength, or the equal to Benetton’s expertise and power to create color,” said the designer who, together with executive president Luciano Benetton, is set on bringing back color to the brand — and returning it to its original success.
“Colors can make miracles,” said Benetton, with a twinkle in his light blue eyes and a tongue-in-cheek reference to the religious theme.
In October, de Castelbajac was named Benetton’s first artistic director. De Castelbajac, who is in charge of the men’s and women’s collections for the brand, launched his brand

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Via:: https://wwd.com/fashion-news/ready-to-wear/exclusive-luciano-benetton-jean-charles-de-castelbajac-on-first-milan-runway-show-future-of-benetton-1203033991/