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Chanel Pays Tribute to Karl Lagerfeld, Names Virginie Viard as Successor

PARIS – Paying tribute to “a prolific creative mind with endless imagination,” the house of Chanel on Tuesday confirmed “with deep sadness” the passing of its longtime creative director Karl Lagerfeld and said his longtime right-hand woman Virginie Viard would succeed him.
“Virginie Viard, director of Chanel’s fashion creation studio and Karl Lagerfeld’s closest collaborator for more than 30 years, has been entrusted by [Chanel chief executive officer] Alain Wertheimer with the creative work for the collections, so that the legacy of Gabrielle Chanel and Karl Lagerfeld can live on,” the house said.
Lagerfeld boasted that his contract with Chanel was one page long, emblematic of his close ties to the owners of the privately held firm. Lagerfeld claimed to never schedule meetings with the Wertheimers, or even talk that much about business, although the brothers Alain and Gerard were often at his elbow in his studio at the Rue Cambon, or chatting with him backstage before a fashion show.
He also forged close ties with Paris-based managers Francoise Montenay, who retired from an operational role in 2007, and Bruno Pavlovsky, president of Chanel fashion. Lagerfeld said four people ran Chanel’s giant fashion franchise: himself, Pavlovsky, Viard and image director Eric Pfrunder.
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Via:: https://wwd.com/fashion-news/designer-luxury/chanel-names-virginie-viard-as-successor-to-karl-lagerfeld-1203035015/