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Bulgari Celebrates 20th Anniversary of B.zero1

MILAN — Just as the Colosseum is a symbol of Rome, Bulgari’s B.zero1 ring, inspired by the storied amphitheater, has become a staple for the Italian jewelry house.
In 2019, Bulgari celebrates the 20th anniversary of the B.zero1 collection and the first event of the year to mark this milestone will be held tonight in Rome — with details being tightly kept under wraps.
“B.zero1 is a ring that has made history for Bulgari, creating a new market for sophisticated jewelry that is highly technological but that can be worn on a daily basis,” explained Jean-Christophe Babin, chief executive officer of Bulgari in an exclusive interview. “Even if you may not see it, there is a strong ergonomic and flexible architecture — an element of sophistication that is generally more associated with high jewelry, which takes into account the contact of jewelry on the skin.” Babin also emphasized the aesthetic disruption of the ring, which “celebrates art, yet it is geometric and very contemporary” and said the Colosseum is also a symbol of the Bulgari brand.
The Rome-based jewelry firm was inspired by the Colosseum with the launch in 1999 of this unique design. The company developed the Tubogas technique to reinterpret the amphitheater’s

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Via:: https://wwd.com/accessories-news/jewelry/bulgari-celebrates-20th-anniversary-of-b-zero1-1203019239/