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Next Step Is Loungewear for Ban.do

CREATURE OF COMFORT: Ban.do, the company that gained steam for its day planners and other giftable items bearing phrases such as “I Am Very Busy,” is continuing its growth spurt. Now, with loungewear.
The company on Monday launches the new category in its online shop, along with retailers such as Nordstrom and boutiques. The collection, branded the Ban.do Leisure Club, totals eight stockkeeping units. It’s four pajama styles in two different prints ranging from $48 to $68, the highest-priced item being a sleep dress. The prints include a pink-and-blue stripe pattern and a daisy print, with details such as Peter Pan collars and contrast piping.
The expansion into lounge continues to grow the business from when Ban.do first stepped into apparel in 2015, which initially transferred its prints and sayings to simple blanks. The offering matured for spring/summer 2017 when the company began dabbling in more basics.
“How does a brand known for giftable products make a mark in the apparel world without making it feel disjointed?” merchandising director Ruthann Clawson said of the consideration the company makes when thinking about the apparel.
The answer, as it related to loungewear, came when founder Jen Gotch wore pajama pants styled with other Ban.do apparel to

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Via:: https://wwd.com/fashion-news/fashion-scoops/next-step-loungewear-for-ban-do-1203028234/