Christian Louboutin may have succeeded in protecting its iconic red soles in numerous international intellectual property disputes, but that hasn’t stopped a fledgling brand from cribbing the French house’s homework on its own trademark application.
New Jersey-based Reginald Bendolph LLC wants to claim federal trademark protection on grass green soles (Pantone 7481c, to be exact), and appears to have used a tweaked version of Louboutin’s sandal drawing in its filing with the U.S. Patent and Trademark Office (USPTO), as reported by The Fashion Law.
As attorney Erik Pelton pointed out on Twitter, the “drawing… looks remarkably familiar,” with the only significant difference being the color of the soles.
drawing for this green shoe sole trademark looks remarkably familiar
Reginald Bendolph green sole app: https://t.co/eht4PSCz2X
Louboutin red sole registration: https://t.co/xXag8cgSP3 pic.twitter.com/IpJTbYWjt4
— Erik Pelton® (@tm4smallbiz) February 10, 2019
Unlike Louboutin, whose array of high-heel sandals often retail for upwards of $800 per pair, Reginald Bendolph appears to offer two green-soled styles: a patent pump for $200 and a ballet flat for $125. According to the application for registration, the brand first used the green sole on Mar. 1, 2017. And while the trademark is only concerned with the color of the sole, rather than the design of the