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An Art Fair’s Debut Helps Bring L.A. Fashion Further Into Focus

LOS ANGELES — Some precipitation did little to tamper with the inaugural edition of Frieze Los Angeles, an event that signaled the maturation of the market’s creative class.
The contemporary art fair capped its three-day official run Sunday at Paramount Pictures Studios, drawing thousands of attendees, generating millions of dollars in sales and helping further hone the city’s growing clout when it comes to its community of artists, however one defines that last point.
“It’s really going to hopefully become a mark on the annual calendar for Los Angeles as an arts destination, which we never really had,” artist Alex Israel said of Frieze. “Hopefully this will continue to reaffirm this growing consensus that Los Angeles is a major international art destination and that the most exciting things happening in the world creatively happen here.”
Star power always helps sell with the likes of Brad Pitt and Sylvester Stallone spotted Thursday. Gwyneth Paltrow breezed through the entrance Sunday afternoon, with Kanye West walking toward the gallery tents later that same day, an assistant filming his trek, complete with cell phone harnessed in a stabilizer.
“Los Angeles is coming into its own, certainly culturally,” said Katherine Ross, a former executive in communications and public relations

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Via:: https://wwd.com/fashion-news/fashion-features/frieze-los-angeles-debut-brings-l-a-fashion-further-into-focus-1203032963/