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Luc Goidadin Breathes New Life Into Smythson

LONDON — Apart from being a designer, Luc Goidadin is an avid storyteller, and since taking over the creative helm at Smythson, he has been looking for new ways to tell the brand’s quintessentially British story to existing and new customers.
Goidadin, who is set to present his first collection for the heritage label as part of London Fashion Week on Feb. 16, has been focusing on exploring the brand’s archives and channeling the progressive spirit of its founder, Frank Smythson, for his debut.
“It was really important to me to look into what Frank Smythson represented because he was such a big character. He was a real believer in long-distance shopping and delivering product to his customer, which is so relevant to today,” said Goidadin, who was formerly Burberry’s chief design officer on Christopher Bailey’s team.
During the early research and design process, Goidadin said he became fascinated by Smythson’s background as a silversmith and by his then vision of creating a chic Bond Street emporium that would cater to 19th-century travelers with everything from silver, to leather goods and paper.
Goidadin’s ultimate aim? To create his own modern-day version of an emporium or a cabinet of curiosities, filled with products that can easily

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Via:: https://wwd.com/accessories-news/handbags/luc-goidadin-breathes-new-life-smythson-1203025720/