It’s been more than two decades since Sandra Choi got her start at Jimmy Choo. But the creative director continues to support London’s rising design stars, particularly women who are making a major mark.
During the opening day of London Fashion Week on Friday, Choi and Choo teamed up with emerging contemporary designer Ashley Williams. Jimmy Choo’s tried-and-true lasts were proposed with new cuts and shapes for Williams’ catwalk show.
Jimmy Choo shoes on the runway at Ashley Williams.
“I love a meeting of minds, and I love working with people who inspire me creatively, blending together different points of view and creative disciplines, harnessed to the technical expertise and quality that is a hallmark of Jimmy Choo,” Choi said.
Williams noted that she has been a fan of Choo since her teenage years. “To work with them on this collaboration — for them to trust me and to work to bring our combined vision to life — has been a dream,” the designer said.
Sandals made by Jimmy Choo for Ashley Williams’ fall ’19 show.
Meanwhile, on Saturday evening, Jimmy Choo joined forces with Mary Katrantzou for the second season in a row.
Katrantzou, who marked her 10th anniversary in 2018, unveiled out-of-this-world gowns