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Re:la Straddles Art, Fashion With Its Frieze Los Angeles Pop-up

ART PROJECT: A contemporary art fair in Los Angeles seemed just the right place for a line that fancies itself more a statement about the city than a fashion label to make its pop-up debut.
Re:la (shorthand for Regarding Los Angeles) launched its second collection and its first pop-up at the Frieze Los Angeles art fair, which is taking place in the city beginning Friday and running through the weekend. It’s the first time the fair is being held on the West Coast and it has pulled in a number of other fashion participants throughout the greater Los Angeles area, including Maxfield, Rimowa and the artist Alex Israel and Matchesfashion.com.
“We’re so excited to be here,” said Katherine Ross, who started re:la with Angelique Soave about a year ago. “We feel the people coming to Frieze are our perfect audience, so we’re going to see what does well.”
The company currently sells through its online shop and has also worked with a handful of retailers, including the Los Angeles County Museum of Art and Le Bon Marché. The label made a name for itself when it began selling last January a collection of T-shirts, sweatshirts, varsity jackets and leather accessories that provided the

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Via:: https://wwd.com/fashion-news/fashion-scoops/re-la-regarding-los-angeles-straddles-art-fashion-with-its-frieze-pop-up-1203028085/