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Luxury Watch Brands Head to Miami

MIAMI — As watch brands shift from traditional trade shows to focus on end consumers through meaningful experiences and exclusive face time, Watches & Wonders Miami is evolving into a major international platform for the category.
The annual winter event has nowhere reached Art Basel Miami Beach proportions, but watch executives said the comparison isn’t far off in the importance to show up with their best products and create rich moments for existing clients and new ones.
The collaboration between the Fondation de la Haute Horlogerie and the Miami Design District, which heads into its second edition from Friday to Sunday, has no intention of giving up its Presidents’ Day Weekend slot, when the Salon International de la Haute Horlogerie, or SIHH, and Baselworld move their shows to back-to-back dates in spring 2020, according to FHH chairwoman and managing director Fabienne Lupo.
“It’s a great statement about WWM,” said Lupo, who expects the event to transition into a preview for SIHH and Baselworld. “Brands are already using it to unveil their latest designs, so the American market could see new novelties even before professionals in Switzerland.”
Daniel Paltridge, president of Bulgari North America, has sensed the business-to-consumer versus business-to-business trend building for a while

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Via:: https://wwd.com/accessories-news/watches/luxury-watch-brands-head-to-miami-1203027316/