Kurt Geiger is kicking off London Fashion Week with new ads featuring British style blogger Susie Lau, who’s best known as Susie Bubble.
Lau is the latest face to front the British brand’s “Colorful Characters” campaign, which debuted last year around the time the company relaunched in the U.S. market.
The brand is hosting a brunch at Annabel’s in Mayfair today to celebrate the new ads, which feature Lau sporting the brand’s Iris glitter sneaker. As part of the initiative, the influencer is also taking over Kurt Geiger’s Instagram account today.
In the campaign, Lau wears a “double bag” look, including a candy cane, pink striped Kensington shoulder bag and neon orange mini Mayfair style. (The Kensington is an update of Kurt Geiger’s popular Rainbow version, which had a waitlist of more than 1,000 people last summer.)
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Unleashing “Characterful Style” in @kurtgeiger ‘s new campaign which I had a LOT of fun being a part of. Namely because I got to be meeeeee with super winged eyeliner No, I ain’t chic but I am defo unapologetically characterful See slide three for two left feet distracted by pink glitter Also it’s the first day