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Kashiyama Rolling Out Made-to-Measure Concept in U.S.

NEW YORK — Onward Kashiyama, the Japanese conglomerate that owns Jil Sander, Joseph and J. Press, has come up with a novel way to introduce its new men’s made-to-measure suit concept to the U.S. market: open shops at WeWork locations.
The company launched Kashiyama the Smart Tailor in Japan at the end of 2017 and sold 59,000 suits, bringing in sales of $40 million its first year. Jun Murakami, president and chief executive officer of Onward USA and J. Press, is hoping to replicate that success in the U.S.
The brand’s point of differentiation, he said, is its price — suits start at $300 — as well as quick turnaround and manufacturing expertise. Kashiyama’s suits are made in a company-owned factory in China and can be produced and delivered to customers in 10 days.
Although the competition in affordable made-to-measure men’s wear is stiff in the U.S. with brands such as Indochino, Knot Standard, My Suit, Men’s Wearhouse and others already entrenched in the market, Murakami believes Kashiyama can find a niche.
“Most of our competitors are technology companies or new companies that don’t have an apparel background,” he said. “They don’t have the knowledge that we have.”
Onward Kashiyama was founded in 1927 and now

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Via:: https://wwd.com/menswear-news/mens-retail-business/kashiyama-rolling-out-made-to-measure-concept-in-u-s-1203027560/