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Gosha Rubchinskiy Launching New Project

UNIFORM STYLE: Gosha Rubchinskiy is readying a new project dubbed GR-Uniforma, due to launch on March 16 in all Dover Street Market stores and the retailer’s web site, according to a manifesto posted on the brand’s site. An accompanying video will feature music recorded between August and December at a home studio in the village of Podrezkovo in the outskirts of Moscow and Dean Street Studios in London.
The new label is about “uniform, about community, architecture order, about people from your world,” according to the text. Another page titled “Clothes Follow Art” features a list of words: “Uniform, Can, Help, You, Not, to Feel, Alone, But your community can be outsiders.”
“Creation is important because it teaches you about yourself,” it reads with — on a separate page — the musing: “Where is beauty in the idea of uniform? Beauty is everywhere, inside and out.”
A series of black-and-white images of a warehouse-style building that feature on the account, shot in Georgia in October 2018, will appear in a new book being prepared by the designer.
Rubchinskiy on Friday posted another teaser black-and-white photo on his cleaned-out personal Instagram account, which boasts 466,000 followers. It depicts an abandoned building strewn with rubble, with

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Via:: https://wwd.com/fashion-news/fashion-scoops/gosha-rubchinskiy-launching-new-project-1203025816/