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Exclusive: Staud Unveils Shoes

Staud’s offering for trendy sophisticates is about to get an upgrade. On Feb. 25, the brand officially launches its first collection of shoes.
The move is strategic for Staud — helmed by cofounders Sarah Staudinger and George Augusto — which currently attributes some 60 percent of sales to handbags, and the remainder to ready-to-wear. Staudinger projects that within three years, shoes will account for 30 percent of sales.
Staud has been one of the driving forces in popularizing the cheap and chic midprice accessories category — which, as reported by WWD last week, has taken hold of the handbag sector, changing consumers’ shopping behavior and value expectations.
“The same way I once felt with bags, there still isn’t anything at that price point in shoes that, for a lack of better terms, is chic and practical. Everything is pretty embellished — there isn’t anything that’s simple. We wanted to offer versatility and a bang for your buck when it comes to shoes that make a statement for every day,” Staudinger said of the brand’s blueprint for tackling shoes.
“Nothing is too high, everything is comfortable, practical and you can dress it up or down — that’s a huge part of brand identity across the

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Via:: https://wwd.com/accessories-news/footwear/staud-launches-shoes-1203026657/