Cult skin-care brand Augustinus Bader is readying for its second year in business.
In year one, the brand’s two products — The Cream and The Rich Cream, $265 each — did $6 million in sales, according to industry sources. And with a new chief executive officer, Maureen Case, on board for year two, sources are estimating the business is projected to quadruple.
Case, a seasoned beauty executive, was previously president at Violet Grey, and before that, was president of La Mer, Bobbi Brown Cosmetics and Jo Malone London. At Augustinus Bader, Case will oversee the company’s vision and provide strategic leadership in order to scale the brand, geographically, as well as on the product side.
Case said she became interested in joining the brand after she tried The Cream. “I grew to understand the science behind the product,” Case said. “You have the combination of clean beauty and clean science. This is not just a cult product, this is going to be a game-changing brand.”
The company’s products were created by Augustinus Bader, a professor and stem cell and biomedical scientist. The products claim to use regenerative technology to enable the body’s own stem cells to heal tissue. Originally, the technology was created