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Up Close on the Collaboration Between Rimowa and Alex Israel

LOS ANGELES — Venture inside a 20-foot rendition of the suitcase designed by local artist Alex Israel and luxury luggage-maker Rimowa, and it brings the concept of experiential to another level.
The installation, at the corner of La Cienega Boulevard and Melrose Avenue, celebrates the collaboration between Rimowa and the Los Angeles artist, who transferred his work inspired by sunsets in the city onto the company’s aluminum suitcases.
“I really love this tradition in California architecture of the roadside attraction building,” Israel said. “There’s this history of it. There were buildings designed to attract drivers and, oftentimes, the building is in the shape of the thing that it’s meant to sell.…They’re amazing examples of this tradition and so I said to Rimowa, ‘Can we do something in this tradition because this is L.A. This is our history. Let’s really do something that makes sense in this landscape.’ They said ‘yes’ and we designed this giant suitcase to showcase suitcases.”
Inside the installation, viewers can sip on drinks from Alfred Coffee. The level above that serves as an installation within an installation where the two suitcase colorways in the Israel collaboration are at play.
The suitcase from the collaboration retails for $2,800 and goes on sale

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Via:: https://wwd.com/accessories-news/hats-gloves-and-more/up-close-on-the-suitcase-collaboration-between-rimowa-alex-israel-1203025688/