Prime Time Sports in Colorado Springs, Colo., protested Nike’s ads with former NFL quarterback Colin Kaepernick last year by publicly shaming the brand and selling its products at a hefty discount. And now, the retailer is closing its doors.
The store’s owner, Stephen Martin, announced on his Facebook page Monday that after 21 years the store will be closing. He also asked those who were in support of his “Honor the Flag” memorial, which featured photos of past and active military members, to continue to back the business by helping him get rid of his remaining merchandise, which the store is selling for 40 percent off.
A KOAA News 5 report stated Martin expects his store will close in roughly month.
In September, after Nike’s ad with Kaepernick was released, Martin publicly stated he no longer would sell products from the Swoosh.
“I question Nike regarding their recent endorsement of [Colin] Kaepernick for their latest advertising campaign, who according to them, ‘sacrificed everything.’ … We have a choice. We have a voice. And I am not choosing to be a Nike dealer anymore. Everything Nike 1/2 price until its all gone,” the storeowner wrote on his Facebook page.
Prime Time Sports also canceled an in-store autograph signing in September