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The Proactiv Inventors Are Creating a Teen Acne Line

Dr. Katie Rodan and Dr. Kathy Fields, the dermatologists behind Proactiv, are at it again — acne treatment that is — with a new teen-acne line for Rodan & Fields.
The doctors, who are no longer involved with their first teen-acne line, are launching Spotless, $89, a two-step acne-treatment line for teens under the Rodan & Fields brand.
While the line targets the same demographic as Proactiv, Spotless has an entirely differently formulation, the doctors say — one based on the skin’s microbiome.
“This is science, it’s not us coming up with a theory,” Rodan said. “It’s new, published data.”
The products contain a new patent-pending technology called BPO2 that aims to penetrate pores to fight and prevent breakouts with reduced irritation. Step one is the line’s daily acne wash, and step two is the Acne Clearing Treatment. Together, the two aim to promote oxygen flow in the pores with the goal of preventing pimples. That oxygen flow is meant to keep the skin’s microbiome happy. Industry sources estimated that in its first year, the duo could bring in about $60 million in sales.
“It’s really about the microbiome and it’s about oxygen,” Rodan said. “On the surface of the skin we have that microbiome layer, which

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Via:: https://wwd.com/beauty-industry-news/beauty-features/proactiv-inventors-launching-new-teen-acne-line-spotless-1202993591/