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Ones to Watch: Contemporary Labels 16Arlington, Deborah Lyons, Laviate Focus on the Customer First

LONDON — Of the four major fashion capitals, London is best known for its creativity, avant-garde labels and experimental designs because of its influential fashion schools as well as Britain’s indie spirit and centuries-long embrace of many cultures.
At the same time, the city is rapidly becoming a hub for contemporary labels that describe themselves as “affordable luxury,” with prices starting at around 600 pounds for a dress — and an alternative to pricy designer fashion.
16Arlington, which launched two years ago, may be showing for the first time on-schedule at London Fashion Week, but it’s far from a novice brand. Unlike many young designer businesses, it has already built a solid business foundation, with strong wholesale relationships and a production pipeline, with manufacturing done in the U.K.
“We have a definitive design aesthetic, but we also want it to be pieces our friends would buy into while targeting a ‘cool-girl’ look. We want it to be a very inclusive brand, and we’re hoping that our price point helps us achieve that,” said founders and designers Federica Cavenati and Marco Capaldo. They added that a close relationship with their manufacturers helps them to keep prices in check.
Their outfits, which have been photographed on a roster of celebrities including Edie Campbell,

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Via:: https://wwd.com/fashion-news/fashion-features/ones-to-watch-young-contemporary-labels-16arlington-deborah-lyons-and-laviate-focus-on-the-customer-first-1203024254/