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Neiman’s to Drop Special Puma Shoe for NBA All-Star Game

Neiman Marcus is jumping headlong into the fray surrounding the NBA All-Star Weekend. The star-studded game will be held in Charlotte, N.C., on Saturday, but the festivities kick off on Friday.
The upscale retailer will host a number of in-store activations at its Charlotte unit, including a lens customization event with Corey Shapiro of Vintage Frames and a product customization event with Jimmy Pierce, a Los Angeles-based contemporary graffiti artist. C.O. Bigelow will also be offering gentlemen’s facial refreshers.
But the event that may draw the most interest is an exclusive shoe drop from Puma from 4 to 6 p.m. on Friday. The shoe is the Palace Guard Queen Citysneakers, which Puma reissued from its archives in a new colorway that pays homage to the Charlotte Hornets. Alexander John, a celebrity shoe designer, will also be on site for the drop and available to customize 30 pairs of the shoes.
This is the second sports-related promotion Neiman’s has hosted in two weeks. For the Super Bowl in Atlanta on Feb. 3, the retailer commissioned Ovadia & Sons to create an exclusive capsule it unveiled at its Atlanta unit right before the game. Shimon and Ariel Ovadia, the designers, met with NFL player Victor

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Via:: https://wwd.com/fashion-news/fashion-scoops/neimans-to-drop-special-puma-shoe-for-nba-all-star-game-1203025791/