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Mipel Sees Sharp Increase in Visitors, Boosted by Russia and Europe

MILAN — Handbag and accessories trade show Mipel has changed its skin over the past four years in an attempt to boost its global relevance, working on drawing more international and domestic buyers and building a reputation as an upscale fair spotlighting Made in Italy.
Organizers and exhibitors said the efforts paid off. The 115th edition of the four-day trade show, which closed here on Feb. 13, attracted around 14,000 visitors, up 7 percent compared with the September edition, although the number dropped by 2.9 percent compared with February 2018.
Despite market instability and uncertainties over trade deals on a global scale, the number of buyers from Russia — a priority market for leather goods companies — grew 33 percent and buyers from Spain, France and Germany all registered a double-digit increase.
Positive signs of recovery for the domestic market, already seen in September, were confirmed by a 10 percent uptick of Italian buyers at the Milano-Rho fairgrounds during the event.
Riccardo Braccialini, president of leather goods association Assopellettieri and Mipel, expressed his enthusiasm noting that “despite a range of difficulties…we embarked on a path that allowed us to ease business development for our associated companies, as well as improve the attractiveness for international

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Via:: https://wwd.com/accessories-news/handbags/mipel-sees-sharp-increase-visitors-especially-europe-1203025819/