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Cosmoprof Worldwide Bologna to Focus on Sustainability

MILAN — Growth, sustainability and internationality are the key words defining the upcoming edition of the Cosmoprof Worldwide Bologna beauty trade show, running March 14-18 in Bologna.
The 52nd edition of the fair is set to showcase 2,947 exhibitors — hailing from 70 countries — marking an 8.2 percent increase compared with last year. Expectations in terms of visitors are also on the rise, since over 250,000 visitors from 150 countries are said to attend the show.
“This is an important growth,” said Gianpiero Calzolari, president of the fair’s organizer BolognaFiere, presenting the trade show’s program at Milan’s Torre Allianz tower on Thursday. Calzolari credited the intense scouting activity and the roadshow program that saw the Cosmoprof Worldwide Bologna format touching base in Japan, South Korea, Kenya, Russia, Saudi Arabia and India throughout 2018 among the reasons marking the increasing interest and attendance.
“This international dimension is essential for us,” continued the executive, mentioning also BolognaFiere’s acquisition of the German-based media group Health and Beauty among the assets that will further increase the global footprint of the trade show.
As reported, Health and Beauty is a media company publishing 30 beauty-related trade magazines and operating the international Beauty Forum trade show format, which is held

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Via:: https://wwd.com/beauty-industry-news/beauty-features/cosmoprof-worldwide-bologna-sustainability-1203026213/