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Skin-care Lovers Build up a ‘Wardrobe’ of Single-Ingredient Products

LONDON — Beauty consumers are taking a page out of the fashion books, building up seasonal “wardrobes” of skin care, reaching for multiple, single-ingredient products with targeted formulas rather than using a single product with multiple ingredients.
Active ingredients have become a hot topic driven by brands such as The Ordinary, and more recently by The Inkey List, according to Nigel Lawmon, commercial director of beauty e-tailer, FeelUnique. Both have sought to educate people about specific, targeted ingredients, and to demystify and simplify what has, to date, been hidden behind lifestyle packaging and marketing in the ingredient lists of brands.
Thanks to these brands, key ingredients such as hyaluronic acid, glycolic acid and vitamin C have increased in popularity and as a result luxury beauty brands such as Tatcha, Drunk Elephant and By Terry have begun listing these hero ingredients within their product names. These ingredients along with a few others have acted as a gateway into the world of single-ingredient products.
Ingredient searches on Cult Beauty, a leading beauty e-tailer based in London, have rocketed. According to Alexia Inge, cofounder and co-ceo of Cult Beauty, “both Google and our site have had year-on-year growth in searches for ingredients such as caffeine and squalane,”

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Via:: https://wwd.com/beauty-industry-news/beauty-features/skin-care-lovers-build-up-a-wardrobe-of-single-ingredient-products-1202993114/