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Rhone to Open First Permanent Store in Hudson Yards

Rhone is taking the plunge into retail.
After testing the waters with a series of pop-ups the past several years, the buzzy men’s activewear brand will open its first permanent location at Hudson Yards next month.
Nate Checketts, Rhone’s cofounder and chief executive officer, said the 943-square-foot location on the second floor of Hudson Yards’ retail complex, will be located near M.Gemi and Mack Weldon and will “showcase a modern, sleek and streamlined design.”
Checketts said the company chose Hudson Yards for its first permanent location because he believes the location “is an incredibly unique opportunity for retailers. It is shifting the way Manhattan moves and works in a real way that hasn’t happened for some time in New York. With more than 1 million square feet of retail and mixed-use space, and more than 100 luxury and specialty retailers, Hudson Yard’s urban development allows us to showcase the Rhone brand on an unparalleled platform.”
But to whet its retail appetite until Hudson Yards opens, Rhone this week opened its latest temporary location, a pop-up at 1585 Broadway that it is calling the Midtown Manhattan Retail Experience.
The location in Times Square is intended to service the Rhone customers who “work in and around the

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Via:: https://wwd.com/menswear-news/mens-retail-business/rhone-to-open-first-permanent-store-in-hudson-yards-1203023099/