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Maison Atia Emphasizes Personal Touch in Faux-Fur Collection

Gilles Mendel was at Maison Atia’s first fashion week presentation Thursday morning purely for moral support.
While his daughter Chloe and her business partner Gustave Maisonrouge showed their first full-fledged fall collection of faux-fur coats, jackets, capelets and accessories, the designer stood off in the wings. Bright-colored teddy-bear-type styles and rocker-chic designs were the main attraction in a salon in the Baccarat Hotel.
Mendel said she was inspired by the Seventies, “the strongest era in art, music and social movements,” and favors a rock-‘n’-roll chic, traces of which can be seen in the faux leather belts on the coats. A more of-the-moment musician, UNI’s Charlotte Kemp Muhl, was photographed by Henry Lopez for the fall look book.
Since launching Maison Atia in November 2017, the founders have created a business that has prospered from personal connections. Photographer Inez van Lamsweerde has become a strong supporter and friend. Mendel met van Lamsweerde through Stila founder Jeanine Lobell, whom she has been friends with for years. Van Lamsweerde wears Mendel’s design on a regular basis, including on Feb. 8 when she photographed Kate Moss. Moss liked the Maison Atia coat van Lamsweerde was wearing so much that she inquired about getting one. So the photographer

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Via:: https://wwd.com/fashion-news/designer-luxury/maison-atia-emphasizes-personal-touch-in-faux-fur-collection-1203024231/