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Capturing South Beach in the Seventies

A new photography book reveals that New Yorkers were in the wrong all those years when they referred to Miami Beach as God’s waiting room. “Shtetl in the Sun: Andy Sweet’s South Beach 1977-1980,” which Letter16 Press publishes this month, chronicles how their bubbes and zaydes were really on a rip-roaring, permanent spring break for old folks.
“These people weren’t waiting to die. They were full of life — loving, exercising, dancing or just hanging out,” said Brett Sokol, a Miami Beach-based journalist and cofounder of Letter16 Press, who edited the book about the late photographer’s work and contributed to its foreword. “I’m Jewish and didn’t even know that the stigma wasn’t true. But you don’t have to know anything about Jewish culture or South Beach to be drawn to Andy’s photos.”
Novelist Lauren Groff from Florida, who wrote the introductory essay, also fell for Sweet’s laugh-out-loud images. The retro outfits and unsexy swimwear; raw expressions, which portray a realness virtually absent in today’s filtered selfies, and hairdos, as well as ill-fitting wigs. Almost everyone recalls senior citizens parked in rows of beach chairs on the front porches of Art Deco hotels along Ocean Drive and Collins Avenue, but here they’re also

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Via:: https://wwd.com/eye/lifestyle/capturing-south-beach-in-the-seventies-1203023104/