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Blend It Again: Victoria Beckham Beauty to Make Debut for Fall 2019

LONDON — At last.
After collaborating with Estée Lauder on two limited-edition color cosmetics collections and dreaming of launching her own beauty brand, Victoria Beckham has gone and done it.
Victoria Beckham Beauty will launch as a pure digital native brand for fall/winter 2019, and be sold through victoriabeckham.com. Based in New York, the brand will be headed by the cofounder and chief executive officer Sarah Creal, who has 25 years’ experience in the beauty industry, working with companies such as Prada and Bobbi Brown Cosmetics.
Most recently Creal served as head of global makeup development and marketing at Estée Lauder, where she’d worked with Beckham to create the successful Victoria Beckham x Estée Lauder capsule collection. An announcement is expected today.
Beckham said the new brand, which will also have a wellness element, reinforces her overarching vision to empower women to feel “confident and strong in every aspect of their lives. I want to take care of women inside and out, providing them with the must-have items in makeup, skin care, fragrance and wellness that I feel I need in my own life.”
Beckham said she intends to promote the beauty products in the same way she does her clothing and accessories, speaking directly to consumers and

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Via:: https://wwd.com/beauty-industry-news/beauty-features/blend-it-again-victoria-beckham-beauty-to-debut-for-fall-winter-1203019600/