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Garnier Partners With Fondation GoodPlanet

PARIS — As Garnier takes an ever more natural approach and gears up to launch a new organic line, the beauty brand has partnered with Fondation GoodPlanet, a non-governmental organization supporting ecology and sustainable development.
Beginning this month and lasting for three years, Garnier and GoodPlanet will work together to support and educate farmers in France’s Seine-Normandy basin to carry out projects in agroforestry, a land-management system combining agriculture and forestry. This is meant to help shift farming that is sensitive to climatic and economic risks and that consumes a lot of energy to one that’s more autonomous and gentler to nature, while improving farmers’ income.
The project, which is also in partnership with the French Agroforestry Association, will involve seven pilot farms, the planting of 2,800 trees on 35 hectares, the training of 50 farmers three days per year and the raising of awareness of 50 members of the general public during two “open farm” days annually.
Élodie Bernadi, brand director of Garnier France, said the tie-in was a natural fit, since the L’Oréal-owned brand and Fondation GoodPlanet have a lot in common. She explained that includes “a desire to realize strong commitments to the planet and future generations, with nature at the

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Via:: https://wwd.com/beauty-industry-news/beauty-features/garnier-partners-with-fondation-goodplanet-1202986318/