A secret no more: Amanda Steele is launching a fashion line.
The influencer has been hard at work on her debut fashion collection for the past one and a half years, unbeknownst to her millions of followers, and now, she’s ready to launch. On Jan. 30, she will bring a 14-piece line to market via Steeleofficial.com, her new web site.
“For as long as I could remember, I always wanted to be a fashion designer,” Steele said. “I’d play fashion designer games, I’d sketch, ‘Project Runway’ was my favorite show. It’s always been in me and this has always been my goal.”
Steele, 19, has previously worked with both fashion and beauty brands, including Bulgari, Maybelline, L’Oréal Paris, Neutrogena, American Eagle, Marc Jacobs, Luv AJ and Quay. Her jewelry collaboration with Luv AJ, which launched in December, saw a number of sold out units, and her 2015 Quay collaboration sold 15,000 units in a week, according to her team.
Elena De Santiago/WWD
Steele’s eponymous, rocker-inspired line includes T-shirts, a tube top, latex pants, biker shorts, a slipdress, a shirtdress and a vegan leather blazer-trouser combo, all of which range in price from $50 to $200. The collection was manufactured in partnership with Instaco, a