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Stuart Weitzman Charts Forward With New Strategies

Stuart Weitzman is in revision mode, now under the tutelage of chief executive officer Eraldo Poletto and head of design Edmundo Castillo.
Today, the accessories label — a subsidiary of Tapestry Inc. — releases a new look for its advertising and marketing activities, this one reflecting a sense of warmth and inclusivity.
Featuring Kendall Jenner, Willow Smith, Yang Mi and Jean Campbell, the company took its latest campaign — promoting its famous ‘Nudist’ collection of skin tone footwear — as an opportunity to promote diversity and a global approach.
“We are a global brand, we have a global customer — there are no boundaries. As a company we need to operate thinking about a global customer,” said Poletto, noting that the Nudist collection will soon expand to include seven variations of a nude palette and various heel heights, thus catering to a wider spectrum of client needs.
The brand is currently in reset mode following a series of changes in its executive ranks. In April 2018, Poletto stepped in as ceo — succeeding Wendy Kahn, who had been with the firm since 2016. The following month brought the ouster of creative director Giovanni Morelli — who resigned amid allegations of sexual misconduct. Morelli had

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Via:: https://wwd.com/accessories-news/footwear/stuart-weitzman-charts-forward-with-new-strategies-1202982841/