L’Oréal USA has appointed Nathalie Gerschtein as president of its consumer products division.
Gerschtein will officially start her new role overseeing all of L’Oréal’s consumer brands in the U.S. market on March 1, less than a year after she was tapped as president of the Maybelline, Garnier and Essie brands, which WWD reported last summer. She is succeeding Michel Brousset, who “has decided to pursue entrepreneurial activities outside of the L’Oréal Group,” according to a statement from the company.
Alanna McDonald has been appointed as president, Maybelline, Garnier and Essie, taking over for Gerschtein. McDonald is president of the consumer products division for L’Oréal Canada.
Gerschtein is the first woman to run the consumer products division at L’Oréal USA. This appointment makes her one of the highest-ranking women executives at Hudson Yards. She is a L’Oréal veteran, serving in various roles in different international markets over the course of 16 years. Before beginning work in the U.S. in June, she was country manager of L’Oréal Thailand, and prior to that served as that market’s consumer products division general manager. During her tenure there, Thailand became L’Oréal’s strongest business in the South Asia market. Prior to working in Thailand, Gerschtein held marketing and management