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Marcolin Inks Distribution Deal With Barton Perreira

Marcolin is diving into the specialty eyewear market. The Italian eyewear production and licensing firm has signed a distribution deal with Los Angeles-based brand Barton Perreira.
The agreement will see Marcolin manage Barton Perreira’s wholesale and distribution operations in select markets including Southern Europe; the Middle East; Eastern Europe including Russia; Asia with the exception of Japan; South America, and Mexico. Barton Perreira will remain in charge of its distribution within select European countries, the U.S., Canada and Japan.
The deal represent’s Marcolin’s first distribution agreement. The company has only previously embarked on licensing contracts that see it manage the design, distribution and marketing for fashion labels’ eyewear operations.
Barton Perreira chief executive officer and cofounder Bill Barton and Marcolin ceo Massimo Renon think their agreement can double Barton Perreira’s sales within three years.
“Our growth has been really consistent over the past 11 years, we focus so much on the product and quality and craftsmanship,” said Barton, who helped found the label. “Particularly to get into Asia and South America where brand names are an important part of what goes on there, that is what’s so exciting to have a partner like Marcolin. Our strength is obviously in Western Europe and the U.S.,

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Via:: https://wwd.com/accessories-news/eyewear/marcolin-inks-distribution-deal-with-barton-perreira-1202982447/