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Victoria Beckham Gets Sporty With Launch of Reebok Collaboration

Knowing Victoria Beckham is all about keeping fans and followers engaged, Reebok has a double-barreled launch planned for her first full-fledged collaborative collection with the sneaker brand.
To celebrate today’s debut of the Reebok x Victoria Beckham spring collection, a party will get under way in downtown Manhattan after 9 p.m. The British designer will return to the Lower East Side Wednesday morning for a question-and-answer session with Melody Ehsani followed by media walk-throughs at Ludlow House.
Beckham’s fashion élan can also be seen in the ad campaign that was photographed by Mario Sorrenti and styled by Alastair McKimm. Building on the streetwear vein that dominates anything remotely athletic in fashion, Beckham has designed slouchy drawstring trousers, a short-sleeved hoodie, orange leggings and other work-to-workout looks that can be worn by women or men. There are also more gender-specific styles like a sports bra and cropped top. After previewing “a little mech collection” last spring in Los Angeles alongside former NBA-er Shaquille O’Neal, today’s debut is the designer’s first full-fledged collection with Reebok.
“I have wanted to venture into the fitness space for some time now and so this partnership really addresses a need in my own life. I’ve always struggled to find

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Via:: https://wwd.com/eye/people/victoria-beckham-gets-sporty-with-launch-of-reebok-collaboration-1202974462/