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Marketing Plays: Virgil Abloh Unveils His First Louis Vuitton Campaign

Jan. 22, 2019: In Virgil Abloh’s first multimedia campaign as Louis Vuitton‘s men’s artistic director, the goal for spring ’19 was to explore ideas of individual perception through lenses of inclusivity in three phases. The first is “Infancy, Childhood and Adolescence,” an ongoing study of boyhood and the development of a man’s identity that’s shot by Inez & Vinoodh, featuring a cast of toddlers, preteens and teenagers. Next is “The Painter’s Studio” by Mohamed Bourouissa, a contemporary take on the 1855 oil painting by French artist Gustave Courbet of the same name, but instead of capturing the elite, this one sends the message of diversity, inclusivity and unity. And finally, there is “School Teens” by Raimond Wouda, which depicts teens in groups, with each clad in a bright tee — reminiscent of Abloh’s spring ’19 show in which 1,500 students formed the color spectrum of a rainbow — to communicate the idea of belonging without losing individuality.

Virgil Abloh’s spring ’19 campaign for Louis Vuitton.

CREDIT: Raimond Wouda

Jan. 10, 2019: Model Anok Yai’s whirlwind rise continues. The 21-year-old — who became an internet star in fall 2017 when a photographer snapped a picture of her at Howard University’s homecoming — is starring in Prada‘s spring ’19

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Via:: https://footwearnews.com/2019/business/marketing/marketing-fashion-news-campaigns-deals-january-2019-1202725865/