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Fendi to Debut #BaguetteFriendsForever Campaign

MILAN — Fendi has some new BFFs.
The Rome-based luxury company is launching another series of episodes to celebrate the new Baguette, relaunched for spring/summer 2019, hinging on the concept of friendship — with one special cameo by a longtime friend of the house: Sarah Jessica Parker.
The #BaguetteFriendsForever campaign, which will be released on Fendi’s social networks starting Jan. 23, follows last year’s #MeandMyPeekaboo project that marked the 10th anniversary of the brand’s Peekaboo bags. That campaign was first fronted by Silvia Venturini Fendi and her daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi, followed by Kris Jenner, her daughter Kim Kardashian and her granddaughter North West, among others.
First designed in 1997 by Venturini Fendi, the Baguette is now represented in slightly new proportions with a soft F logo on embossed leather in pastel colors or fabrics ranging from denim to embroidered jacquard. “The Baguette never really went away and in time it has become a classic,” said Venturini Fendi, remarking on the increased request for “content and fashion.”
The designer noted that younger customers have also started to buy the Baguette. “All that has history is very attractive to them, and this style has expressed a series of concepts, it epitomizes the manifesto of

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Via:: https://wwd.com/fashion-news/designer-luxury/fendi-to-debut-baguettefriendsforever-campaign-1202966006/